Animation is a term used in making cartoons. Its used to tell a story or disseminate information in the most unique way. Gone are the days that animation has been made for the purpose of kids entertainment (it’s no longer just for kids or just for show). Now anything and anyone can be animated as long as anyone wishes. In fact animated marketing is a very popular thing for the reason that it’s cheaper, creative and it has a lot of potential.
Its kind of funny because even if it’s highly effective many people sees it as a lesser value content and downplays its capabilities. But before you shrug the idea, maybe you should consider looking at it again. The fact is there are so many things that you can get out of animated marketing than just the cost. Below you will find even just a few of them.
You can have your chance in being animated: Surely you were curious sometimes on what you would look like animated. If your curious and you’re wondering, you might want to save that thought for another day because you can be at a lesser cost. Think about it, it’s fun and its not costly.
People will remember your ads: Animation has always been very interesting because the characters are so lively, colorful, fun and interesting that looking into one will raise your curiosity. It attracts attention, even from people that are not your target audience. Sometimes its hard getting attention especially in marketing very complicated products. The hardest part is making people look your way and animation can solve that.
Its a good way for information to be disseminated: Because animations are a good attention seeker, its perfect for education and product introduction. Think about it, you can use it to introduce your company and what you’re all about, even introduce your product, what it does and how it can benefit the target audience. It can also be something that can educate anyone, providing answers to the most common questions about the product. It can lessen the number of people asking your about the common questions and rule out viable questions only.
You can make more consistently: The fact is ads are expensive because their production alone is costly. But with animation it won’t be. Its so cheap that you can even get a few more ones made to help with your marketing with change.
It breaks language barriers: There are animations that doesn’t require words, just actions and that is pretty possible. Rowan Atkinson (Mr. Bean) does his acts and people laugh even if he doesn’t talk, what more with animation? Animation knows no boundaries including language.
Animated marketing refers to the type of marketing that uses animation for information dissemination. Its a unique way of delivery that will surely catch anyone’s attention. With animated marketing people will remember your ads, its a good way to disseminate information and address commonly or frequently asked questions, it’s cheaper and you will get the opportunity to be animated, how cool is that?