So you’ve got a site about your business or your product. You were able to put up pretty pictures that were taken by a professional photographer that you hired. You also asked a great website designer to do its layout. You also bought the domain and the space and in just one click of a button, your site is live. Alas, thousands if not millions would be able to see your site! But after that, what now?
Website after the Website
Apart from building your website from the ground up, there’s still a lot of work that needs to be done. You see, when you have created a site and got it published, your work does not end there. You need to toil more as your site is alive and kicking. You only need to stop working on it when it is already dead. Until such time, you still have a lot of responsibility my friend. This will guarantee traffic and activities to your site. Even more, it is your daily job and aspiration that you get to glue your preferred audience and capture them to your site. Loyalty is key.
How to Capture Your Audience
There are many ways for you to be able to capture your audience. Here are some elements that you might want to check with your current site.
- Design. Humans are visual beings. We love to see colors and animations. We are always amazed with things that are catchy and even presentable. Hence, as a website owner, you must be able to know how to manipulate such setting and apply it to your website. You don’t need to dump in a lot of photos, videos and music. You only need to have a good design that can catapult them to stay in your site.
- Navigation. The design would be of no good if navigation is not smooth. As much as possible, your consumer must be able to find their way in to your site. They must be able to easily connect from one page to the next. Always check for broken links and if there are remove them immediately.
How to Glue Your Audience
So you’ve captured their interest now it is time to keep them coming back for more. Here are some suggestions.
- Content. Keep your page updated and fresh by providing contents regularly. It may not be on a daily basis but at least schedule a specific day of the week where you will be posting. This will keep them checking on your site every now and then. Make sure you get to provide them fresh ideas so they would be able to learn something new from your site. This will keep your site interesting and worth sharing.
- Connection. Always take the time to connect and network with your audience. Make your presence felt. Create a hub where they can be able to exchange chats with you. When they leave a comment in your post, thank them and reply. You may also want to inject a social media element to make it more interactive.
Creating a site can happen in a matter of days. However, keeping it alive will be a lifetime. That is why having a web development company is essential to create and update your site. After all, this is your consumer’s gateway to reach you.